先从回复询盘的格式说起，格式一般分为称呼、正文、敬祝语、落款几个部分
回复询盘的几个原则：
主动出击，及时回复
格式正确，有称呼，有落款
直截了当回答买家问题，一般疑问句建议先回答yes或者no，然后再补充自己需要说明的。
尽量一次性多传达自己的意思，以免来回沟通错过了商机
语言简洁准确，尽量减少语法和拼写的错误 第一：询盘回复架构一般分为以下几个部分： 一：未付款询盘回复：这一环节是一个卖家第一次接触买家，有几个注意事项和大家分享一下：
第一主动出击，当买家下单后应及时主动与买家联系，联系内容可以按照先后顺序包括为打招呼，对产品进一步的介绍，并告知请付款以及时查看库存备货，尽快发货。下面一个不错的回复：
Dear Tracey,
we see that you have already placed an order from my store. The bag you order is one of the best selling products from my store and it is made of high quality leather. But the order seems unpaid. If there’s anything I can help with the price or size…Please feel free to contact me. When the payment is finish, I can stock up the item and get it ready for shipping. Thanks
Best Regards 二：已付款订单的回复：主要内容包括确认产品的规格，尺码等等具体事宜，表现卖家的专业性下面是一个不错的例子： Dear Didi,
I am very glad to hear from you. The biggest size we have is 39.And this shoes is little bigger in size. So I think 39 will fit. If you have any other questions, Please feel free let me know. Thanks
waiting hear from you soon.
Best Regards
三：发货后的回复，从货物离开中国海关至买家收到货物建议每个阶段卖家都给买家发一封邮件通知买家，直到买家收到货为止。因为买家付款后都急于收到货物，而邮寄过程一般又是5-10天不确定的，因此这样随时通知买家货物状态一是表现自己商业城信度二是及时的沟通能让买家不再急切询问。下面是一个不错的例子：
1.Dear David，
The item you order is already sent it out and the tracking number is EA935185185CN
The mail status is as follows:
20071130 21:43:12
SHANGHAI
Dispatch from Sorting Center
This is the status of your order. You will get it soon. Thanks for your support and understanding. 2. UNITED STATES OF AMERICA USSFOA
Handed over to Customs
this is the status showing on EMS.Have you already get the items? If you have got the items, please let me know. Thanks
UNITED STATES OF AMERICA 91316
Delivery
Dear alejandro,
I see that you have already got the items. Thanks for your support. I .Hope you like it and we can do more business in the future. Thanks
Best Regards
angelica 四：货物收到后的询问
Dear friend,
How is the item? Are you happy with it? I hope we can do more business in the future.
Best regards
Gerina Dear Gerina,
I received the boots but I cant sell them because the Gucci box was ripped up if you cant secure the packages
better than that then you will not be hearing from me again！ Dear friend,
I am very sorry to hear that. The damage must happen in transit. I always check it and make sure everything is well before sending them out. I make sure giving you more discounts to make up when you buy from me next time. Thanks for your understanding.
Best Regards
Gerina
五：提醒买家给自己留评价,这是在交易结束后很重要的一环节
Hi there,
Thanks for your continuous support to our store, and we are improving ourselves from service, quality, sourcing and so on.
it'll be appreciated if you can leave us a positive feedback ,it's a encouragement to us ,we'll do better and better ,if there's something you need ,don't hesitate to tell me .wish we can do more business . Best wishes 第二：买家常见问题回答： 一：推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。
Hi there,
Right now Christmas is coming, and hair straightened has a large potential market. Many buyers bought them for resale on eBay or in their own store, it‘s high profit margin product, here is our GHD mk4 STRAIGHTER link, Please click to check them our, if u want to buy more than 10pieces, we also can help u get a wholesale price. Thanks. Regards 二：货物断货，货物偶尔的断货只要认真解释一下，买家一般能够理解，最好的办法是告诉买家自己会积极尽量帮他找到库存，同时向他介绍类似的款式供其选择。
Hi there,
We are really sorry that the bag you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty bags which have the same style. Hope you like them as well. You can click on the following link to check them out. If there’s anything I can help with, Please feel free to contact us. Thanks. Regards
三：改完价格再次催款,很多情况买家下单后觉得运费过高，不愿意付款希望卖家能够给与折扣，下面的回复可以借鉴一下：
Hi there,
We already reset the price for you. I give you another 10% discount on top of the original shipping price. Because the price we offer is lower than the market price and as you know the shipping cost is really high, we do not make much profit from this product. Hope you are happy with it and feel free to contact me if there’s anything I also can help. Regards
四：大量订购询问价格,大量订单询盘买家若是赶上采购季节应该是很有诚意的买家，对他们的回复要详尽一些，内容一般包括样品的价格，采购量和相应的价格，这个报价建议是包括运费的，给买家感觉是给他的一个优惠。
Hi there,
thanks for your inquiry, and we really want to do more business with you, and I think it is the best way to place an sample order which is it’s 45 usd shipping included, If 100 pieces in one order the price we can offer you is pretty much the bulk price which is 39.5 usd/piece. If you have any idea, Please let us know, and we will try our best to help you. Looking forward to your reply Regards 五：海关问题，某些国家海关由于定期的严格检查或者罢工等问题造成邮件延误，建议及时和买家通知，及时的沟通让买家感觉你是一直在跟踪货物的状态，以免置之不理造成误会
Hi there,
According to the news from EMS, large quantity of mails to England is blocked by the custom due to the inspection. For the safety of the goods I suggest to send the goods after a few days. Is it ok with you, please let us know ASAP. Thanks Regards
六：买家几天后还没有收到货物的询问，需要及时地与快递公司联系察看货物状态。
1. hi Ruiz ,
we did send the package out on 2007-10-16,something's wrong happened with the shipping company ,and we have been contacting them till now .we called the package back and resent them ,the new tracking number is :111814176 ,it's shipped via TNT .
Sorry for the trouble. You’ll get the package soon.
If there are any questions, don’t hesitate to tell me. Regards
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发帖时间 - 2008-5-11 11:07:00 
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