1楼 haoson
等级:小学生
发帖数:11
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|  发帖时间 - 2005/12/19 17:23:27
| 1.A good deal of information necessary for market segmentation is obtained by marketing research. This type of research involves collecting, recording, and analyzing data important in marketing goods and services — and communicating the resulting information to management. The information includes prefereneces of particular markets, perceived benefits of products, and consumer lifestyles. Marketing research helps managers determine the right products or services to offer in the market place. It shows consumer preferences in the areas of color, taste, package size, and so on. It also indicates the types of promotional themes that will appeal to target markets.
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