| 进口商在考虑新产品或新供货商时，一般不会贸然一开始就大批量订货投放市场，而是先行小批量试探一下市场的反应。为试探市场而下单称之为试订单（trial orders）。试订单一般数量比较小，形成不了批量。为了引起供货商的兴趣，可以采取说服函的布局方式。 例一：下试订单 Dear Mr. Zhang, When I returned from the last Guangzhou Fair,I showed your catalog to several of my customers and they have expressed their interest in your rugs and carpets,and inquired about the quality. If quality and prices are satisfactory there will be prospects of good sales here.But,before placing a firm order we should be glad if you would send us,on thirty days's approval,a selection of rugs and carpets.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense. Yours Truely, 例二：对试订货的肯定答复 Dear Madam Lee, Your ten cases of rugs and carpets should arrrive within six weeks.We sincerely appreciate your confidence in our products and hope this is the fist of many orders for years to come. The goods are packed in special waterproof-lined cases and will be loaded on board S.S."Tianhe",which leaves for Montreal on March 20.The estimated time of arrival is around April 20. You have made an excellent selection of our items.They are made from quality wool and you will find that they are greatly valued.The rugs and carpets are as hard-wearing as it is attractive and they do not soil easily. To show our appreciation for your business,we have included in the shipment several sample materials used for making other rugs and carpets.Please indicate your preference on the enclosed order form. We are looking forward to more opportunities of serving you. Sincerely Yours, 如果市场反应积极，后续订单（亦称翻单）就可望陆续而来．
例三：翻单 Dear Sirs, Rugs & Carpets We have received the consignment ex S.S."Tianhe" and are very pleased to inform you that we find the goods quite satisfactory.As we believe we can sell more in this market,we wish to place with you a repeat order as per our order sheet attached.Please arrange immediate shipment of this repeat order. If any items are not available from stock,we shall be very glad to know as to the specifications of those which can be shipped from stock. Yours faithfully, Words,Expressoins and Notes Trial order
repeat order
rugs
carpet
satisfactory
prospect
selection
at our expense 费用由我们承担
confidence
waterproof
line
on board
estimated time of arrival
soil 弄脏
hard-wearing
on approval试销，试用
试销，试用不用先付款，如果销售情况良好或试用满意，则付款完成交易，不满意则退还了事．
indicate your preference 表明你的喜好，告知你的选择．
订单
------------------
相关帖子: 请教贸易高手,今天我收到份信的意图,看到订单量很大,不知道是否实盘 (2008-07-17)[交流]我厂交货不及时让我头痛，订单好拿，发货不好发啊 (2008-07-16)TNT寄土耳其被扣 (2008-07-04)[交流]感谢外贸训练营，让我成为一名真正的外贸士兵，如今我已经拿下 (2008-06-26)[提问]如果我一直接不到订单，老板想把我开除了，可是还不好意思，那 (2008-06-16)
外贸论坛诚征友情链接 共享买家信息每条6点积分 奥运赛事播报--专用帖.
| 
跨国外贸论坛
【返回跨国外贸论坛首页】 收藏本论坛 热门专题 热门帖子 
.
综合交流 -> 试单及翻单 
您是本帖的第 658 个阅读者
发帖时间 - 2007-5-10 21:55:44 
信息
回复
引用
编辑